Alison Rand

Alison Rand writes and thinks about design leadership. She is the author of Sentido: Making Sense and Finding Purpose in Design Leadership (MIT Press, 2025). She founded and scaled a 300-person global design and product organization at SAP, and before that spent six years at frog leading program and engagement strategy. Across two decades she has built and run design and product teams through growth and reinvention and the hard questions of how creative work gets made and sustained. She hosts the NCommon podcast and is pursuing an M.S. in Foresight at the University of Houston.