Peter Merholz

Peter Merholz brings over 25 years of UX leadership experience, including co-founding premier consultancy Adaptive Path, co-authoring Org Design for Design Orgs, serving as both a full-time and fractional UX executive, and most recently as an independent consultant and coach with clients including Chase Bank, Starbucks, Dexcom, Target, Lloyds Bank, Grab, IKEA, and LEGO.