AI for UX Research
September 23
9:00a - 5:00p ET
Location TBD
Llewyn Paine
Strategy Consultant
About this workshop
AI is rapidly changing how teams conduct UX research–but most practitioners still lack a reliable way to determine where AI improves business outcomes and where it introduces too much risk.
In this workshop, you'll use transparent, custom-built AI research tools to observe exactly how AI impacts research data and business decisions. Through hands-on experimentation, grounded in academic research and controlled testing, you'll gain an accurate understanding of AI's capabilities and failure modes for common research approaches.
You'll leave with a framework for evaluating AI research tools and evidence-based best practices for making informed trade-offs between AI and traditional methods.
Target Audience
<p>People who conduct UX research (user researchers, market researchers, designers, product managers, etc.)</p>
Pre-requisites
<p>Familiarity with fundamental UX research methods (interviews, usability tests, surveys, qualitative data analysis) No prior familiarity with AI is assumed. All tools will be provided.</p>
Takeaways
- Learn evidence-based best practices for applying AI in UX research
- Understand how common AI research tools work at a technical level, and how this impacts your data
- Apply a framework to evaluate AI capabilities in the context of UX research, even as the tools change
- Get hands-on experience with the technology, working directly with the latest models and AI agents that major commercial research tools are built on
High-Level Agenda
- Warm-up & introductions
- Introduce a framework for thinking about AI augmentation of UXR
- Understand the “main jobs” of UXR
- Large Language Model (LLM) foundations for UXR
- Using AI for qualitative analysis
- Key considerations
- Conduct a manual eval
- Discuss optimizing for business needs
- AI-moderated interviewing
- Underlying architecture
- Create and participate in an AI-moderated interview
- Review evidence-based best practices
- Test a web interface with an AI agent (Agent Experience Testing)
- Wrap-up
Session speaker